Nissan Motor Co., Ltd. announced today a prototype sedan equipped with approximately 30 devices born from free ideas and ingenuity. The Contemporary Lifestyle Vehicle, created through a bricolage approach, is to be on display at the Nissan Global Headquarters Gallery here from March 24 to April 2.
The promotional video is due to be launched later today and can be viewed at: https://youtu.be/9D4AX81co-E
The prototype is based on a clasical Skyline and packed with devices that can help users comfortably eat, sleep, and play in the car.
To create this usability without compromising the vehicle’s functionality and stylish design, Nissan introduced devices through a process of trial and error, fusing them with AI to achieve surprising functions not imaginable from the outside appearance.
In this way the vehicle enables daily experience that suits modern lifestyles. By adopting a bricolage approach instead of a conventional engineering one, the team was able to set goals and reach them optimally and efficiently, thereby creating something beyond expectations.
Tetsuro Ueda, an expert leader in Nissan’s Mobility & AI Laboratory, said:
“Innovation to enrich people’s lives is our corporate purpose. But, innovation is not limited to unprecedented advanced technologies such as electrification and intelligence. Innovation is also about finding new possibilities in what already exists and finding ways to make experience more pleasant.
Bricolage is well-suited for this kind of innovation. Above all, it was a lot of fun for us to prototype. This Contemporary Lifestyle Vehicle is a modern interpretation of the idea of eating, sleeping and playing in a sedan. We believe that innovation from bricolage is also effective in addressing sustainability issues.
The Contemporary Lifestyle Vehicle is just the first step in demonstrating the impact of bricolage on manufacturing. We will continue to explore innovations and deliver excitement.”
— End of Press Release —
More About Nissan’s Plans Going Forward
In 2023 and 2024, Nissan plans to continue adding more electric and autonomous vehicles to its lineup. The company aims to produce over one million electric vehicles globally each year, with half of them in China.
Nissan’s CEO has stated that by the end of 2023, the company will have completed the development of a new EV platform that will allow Nissan to produce electric vehicles more efficiently, ultimately lowering costs.
Increasing production capacity
In addition to focusing on electric and autonomous vehicles, Nissan plans to increase its overall production capacity.
To achieve this, Nissan has announced its investment of over $18 billion to improve production lines and increase efficiency, particularly in China, where Nissan hopes to bring production from its global supply chains.
Nissan also plans to expand its production base for electric vehicles in the United Kingdom through a partnership with Envision AESC to build a new battery plant.
Introducing new models
In Nissan’s strategic plan for 2023 and 2024, the company sees new models as a significant factor to keep its customers excited and attract new ones. Nissan already announced that it plans to release ten new models in the same timeframe, with four of them exclusive to China.
These models aim to boost sales and help Nissan increase its market share. Nissan plans to leverage its partnership with Dongfeng to develop more tailored models for China, and in the United States, it will focus on its core models such as the Altima and Pathfinder.
Digitization
Lastly, Nissan has the plan to digitize its operations and integrate them into a more interconnected system.
By implementing this plan, Nissan aims to leverage technology to streamline its operations, reduce costs, and improve overall efficiency.
Specifically, Nissan aims to develop a fleet of connected vehicles and upgrade its alliance brands to tap into new business areas such as mobility services.
