In a recent announcement, the UK government has confirmed that the implementation of rules banning multibuy deals on foods and drinks high in fat, salt, or sugar will be postponed for an additional two years until October 2025.
Reviewing Impact Amid Economic Challenges
The extension aims to allow the government to carefully review the impact of these restrictions on both consumers and businesses, taking into account the unprecedented global economic situation.
Preserving Consumer Choice and Affordability
Prime Minister Rishi Sunak emphasized his belief in people’s right to choose and acknowledged the financial strain that households are experiencing due to the global rise in food prices. Shoppers will still have the opportunity to take advantage of multibuy offers on all foods during this extended period.
The Prime Minister said:
I firmly believe in people’s right to choose – and at a time when household budgets are under continuing pressure from the global rise in food prices, it is not fair for government to restrict the options available to consumers on their weekly shop.
It is right that we consider carefully the impact on consumers and businesses, while ensuring we’re striking the balance with our important mission to reduce obesity and help people live healthier lives.
Tackling Obesity as a Priority
Reducing obesity remains a priority for the government, as it contributes significantly to the strain on the National Health Service (NHS) and its efforts to tackle the COVID-19 backlogs.
The government recently announced the rollout of a new generation of obesity drugs aimed at supporting weight loss and alleviating pressure on hospitals.
Additional Measures to Combat Obesity
The government has taken several additional actions to combat obesity, including introducing calorie labeling on menus, implementing restrictions on the placement of unhealthy foods in shops, and introducing the Soft Drinks Industry Levy.
Investments have also been made to enhance school sport programs, promoting an active start to life for children and young people.
As the UK government continues its mission to tackle obesity and improve public health, the delay in implementing the multibuy ban allows for a comprehensive evaluation of its potential impact on consumers and businesses.
Balancing the needs of individuals and the nation’s health priorities remains at the forefront of government initiatives.