Reinforcing Subway’s Brand Significance
Subway, developed by Japan Subway LLC, is set to launch a new brand campaign featuring popular Korean idol Cha Eunwoo as their brand ambassador.
With the post-COVID-19 lifestyle influencing people’s attitudes toward food and health, Subway aims to highlight its value and significance in the Japanese food market.
“Eat Fresh, Feel Good” Slogan
Subway embraces a new brand slogan, “Eat Fresh, Feel Good,” positioning itself as a fast food chain that offers guilt-free and uncompromising options. It supports individuals seeking a healthy and positive lifestyle, aligning with the evolving awareness and values surrounding food and health.
Cha Eunwoo: A Perfect Fit
Cha Eunwoo, the chosen brand ambassador for Subway in Asia, represents a shining star with new values, sensibilities, and talents. His healthy image and positive energy align closely with Subway’s mission.
With Cha Eunwoo on board, Subway Japan aims to engage both new customers and existing fans, utilizing digital distribution, commercials, campaigns, and social media presence.
Connecting with New Customers
Through the ambassadorship of Cha Eunwoo, Subway plans to connect with a broader audience, leveraging his popularity and appeal.
The brand envisions engaging new customers while maintaining connections with their existing fan base. Exciting plans include digital commercials, distribution at iconic locations like Shibuya scramble crossing, and engaging campaigns on social media platforms.
A Bright Future for Subway
As times and lifestyles rapidly change, Subway Japan remains committed to supporting and empowering individuals with new values.
By embracing a fresh approach to fast food, Subway strives to become a brand that encourages healthy and positive living. Customers can look forward to Subway’s continued growth and innovative campaigns.
Sources: THX News & Nippon Subway.
