A Momentous Celebration of FIFA Women’s World Cup 2023
Independent creative agency, The Idea Shed, has joined forces with beloved Australian wine brand Jacob’s Creek in a historic celebration of the FIFA Women’s World Cup 2023.
As Jacob’s Creek takes center stage as an Official Supporter, The Idea Shed spearheads a series of multifaceted retailer campaigns to enhance the brand’s prominence and maximize their most significant sponsorship commitment to date.
This historic sporting event is poised to become the largest standalone women’s sporting event ever, captivating an estimated global audience of 1.3 billion viewers as 32 teams from around the world compete across nine host cities in Australia and New Zealand.
Tailor-Made Campaign Solutions for Seamless Connections
Leveraging their extensive expertise in creative commerce and deep understanding of the retail landscape, The Idea Shed has crafted tailor-made campaign solutions for each retailer.
The objective is to achieve a seamless connection between the brand and its audience – and the retailer, maximizing the impact of the partnership and solidifying Jacob’s Creek’s position in the market.
These campaigns are being activated across key retailers, including National Independent Liquor stores, LMG, Endeavour Group, Coles Liquor Group, Liquor Barons, and Thirsty Camel stores, guaranteeing unforgettable moments for fans throughout the tournament.
Indulge in the FIFA Women’s World Cup 2023 Experience
Each campaign offers distinctive opportunities for consumers to immerse themselves in the FIFA Women’s World Cup experience, perfectly aligned with Jacob’s Creek’s commitment to creating cherished moments and hosting memorable occasions for wine lovers and sports enthusiasts alike.
Fans will have the chance to bring their loved ones home from anywhere in the world to witness the exhilarating Women’s World Cup Final together, follow the Matildas’ journey with VIP experiences to each of their games, indulge in luxury “viewing parties,” and participate in numerous chances to win tickets and official memorabilia.
A Resounding Success – Commendations from Jacob’s Creek
Commenting on the collaboration, Jo McKenzie, Customer Marketing Manager for Jacob’s Creek, expressed their satisfaction with The Idea Shed’s work.
McKenzie stated,
“The Idea Shed delivered seamlessly, from strategy, design, and creative right through to execution.”
“Our association with the FIFA Women’s World Cup 2023 represents a significant investment, however, the work the team has delivered will ensure we’ll hit the back of the net with both retailers and consumers.”
An Honor to Lead Creative Commerce Campaign for FIFA Women’s World Cup 2023
Richie Strettell, Partner at The Idea Shed, expressed his excitement,
saying,
“Being entrusted with this exciting opportunity alongside Pernod Ricard to deliver one of our largest creative commerce campaigns for FIFA Women’s World Cup 2023 campaign is truly an honor.”
“Our 10 years plus partnership with the Pernod Business has been invaluable, and we eagerly anticipate the positive impact this campaign will have on the Jacob’s Creek brand.”
Amplifying the Jacob’s Creek Presence as an Official Supporter
As Jacob’s Creek proudly assumes its position as an Official Supporter of the FIFA Women’s World Cup, The Idea Shed’s strategic and creative initiatives aim to amplify the brand’s presence.
Their expertise in curating retailer campaigns ensures a perfect balance, striking a chord with both audiences and retailers.
Together, they embark on this momentous celebration of the FIFA Women’s World Cup 2023, promising unforgettable experiences for fans and solidifying Jacob’s Creek’s reputation as a leading supporter of world-class sporting events.
Sources: THX News & Joy Clark & Associates.
