Pizza and Rugby Unite
Japan – Pizza Hut Japan has unveiled an extraordinary dining experience, the “Hat Rugby BOX,” which promises to turn pizza into a rugby ball. Launched today, this innovative offering is set to elevate the enjoyment of rugby matches for Japanese fans, combining delicious pizza with the excitement of the sport.
A Transformative Dining Experience
The “Hat Rugby BOX” is more than just a meal; it’s a box that assembles into a rugby ball. This creative transformation adds novelty and fun to the dining experience. It’s a limited-edition set that promises both excitement and deliciousness. While Pizza Hut has previously introduced boxes and sleeves that can be transformed for sporting events, the “Hat Rugby Box” takes the concept to the next level. Once assembled, it looks just like a real rugby ball. The product isn’t limited to game day; it offers enjoyment anytime.
Playtime After Dining
But the fun doesn’t stop there. Once diners assemble the box into a rugby ball, they can use it for a game of catch, embracing their inner rugby player even after the meal. Whether it’s during a match, in the post-game glow, or while mentally preparing for the next match, the “Hat Rugby BOX” offers an exciting and playful experience.
Delectable Menu Selections
The “Hat Rugby BOX” features “Heavyweight! Scrum Half,” inspired by the strength of rugby players, boasting the flavors of Iberico pork and beef ribs. Meanwhile, “Honeymous Chicken Try” offers a delightful combination of chicken, a velvety egg yolk-like sauce, and a distinctive honey mustard sauce. For those looking for variety, the “Very Satisfying! 3-Piece Pizza Set” introduces two new pizzas, “Honey Mass Chicken Try” for a hearty experience, and “Italian Tomato & Garlic,” with a garlic aroma to whet your appetite and boost stamina. Notably, the offerings include two fantastic value sets: the “Excited! Side Set,” which combines two new pizzas with the side menu “Rugby (Cheese) Ball Combo.”
Enhancing the Rugby Experience
Pizza Hut’s new product lineup, including the “Hat Rugby BOX,” “Heavyweight! Scrum Half,” “Honeymous Chicken Try,” and “Rugby (Cheese) Ball Combo,” aims to enhance the enjoyment of watching rugby. With meaty pizzas and pizza styles that evoke the shapes of rugby players, Pizza Hut invites customers to savor the excitement and exhilaration of a rugby match while indulging in delicious fare.
Entertainment Beyond the Game
To coincide with the product launch, a new TV commercial titled “Hat Rugby BOX Knock-On” will premiere on the same day. The comedian Nakagawa stars in this humorous commercial filled with rugby-themed humor. Viewers can look forward to a delightful dose of rugby jokes.
Box Promotion Information
Product Name: Hat Rugby BOX
- Very Satisfying! Set of 3 Pizzas (Serves approximately 8 people): Heavyweight! Scrum Half, Honeymass Chicken Try, Italian Tomato & Garlic
- Excited! Side Set (Serves approximately 6 people): Heavyweight! Scrum Half, Honeymous Chicken Try, Rugby (Cheese) Ball Combo
Product Price (Tax Included):
- Very Satisfying! Set of 3 Pizzas: 4,500 yen (up to 50% off) (approximately 563 yen per person)
- Very Excited! Side Set: 4,500 yen (up to 46% OFF) (approximately 750 yen per person)
Sales Stores: Pizza Hut nationwide, excluding some locations
Sales Period: September 8, 2023 (Friday) to October 28, 2023 (Saturday)