Unveiling a Joint Endeavor
The Well FM General Incorporated Association has embarked on a transformative partnership with Kitamaebune Co., Ltd., based in Sado City, and the renowned taiko performing arts ensemble, Kodo. Their shared objective is the development of traditional Japanese culture and the enhancement of well-being within the local community.
A Step Toward Resilience
A Cultural Project in the Making
The ongoing global pandemic has silenced the stages of many entertainment organizations, leaving them yearning for expression. Kodo, Japan’s foremost taiko performing arts group, was no exception, forced to halt both its domestic and overseas performances.
A Resounding Return
The Drumming Revival
After a three-year hiatus, Kodo is set to once again traverse the globe with the thunderous beat of taiko drums. This revival marks a crucial step in revitalizing Japan’s preeminent taiko performing arts group.
A Beacon of Opportunity
Fostering Tourism in a Post-COVID Era
With Japan’s emergence into the post-coronavirus era, Well FM and Kodo are joining forces to harness Kodo’s extraordinary global appeal, particularly in Europe and North America. Their aim is to stimulate tourism from Europe by strategically implementing promotional plans.
Enriching the Visitor Experience
Embracing the “Value Traveler”
In tandem with Well FM’s high-value strategy for tourist destinations, known as “Japan well-being Trip,” which was developed for local governments and Destination Marketing Organizations, the partnership will also support experiential programs like wellness tourism and post-arrival support.
The Business Context
A Rejuvenated Tourism Industry
Japan’s tourism industry is witnessing a steady resurgence as it navigates the post-coronavirus landscape. Inbound tourist numbers are on the rise, surpassing pre-pandemic levels, with visitors spending an average of 200,000 yen per person.
Targeting High-Value Travelers
Attracting Discerning Tourists
The Japan Tourism Agency defines “high-value-added travelers” as those spending one million yen or more per trip to Japan. Encouraging this segment has multiple benefits, including fostering local economic growth, promoting sustainability, and increasing employment opportunities.
The Role of Well FM
Enhancing Tourist Destinations
Well FM, specializing in “wellness,” “wellness tourism,” and “adventure tourism,” is committed to elevating the tourism experience in post-pandemic Japan. Their approach focuses on enhancing the value of destinations by offering unique and appealing experiences.
Showcasing the Japan Well-being Trip
A Glimpse into the Future
Well FM is dedicated to identifying regions that local communities wish to highlight and strategically developing reasons for visitors to explore those areas. As an example, they will introduce the “Japan Well-being Trip” in autumn 2023, providing an authentic Japanese experience in Nanao Nakano on the Noto Peninsula.
About Kitamaebune Co., Ltd. and Kodo
A Fusion of Tradition and Modernity
Kitamaebune Co., Ltd. and Kodo share a commitment to reimagining traditional musical performing arts, with a focus on taiko drums, for contemporary audiences. “Kodo” derives its name from the sound of a heartbeat, symbolizing the group’s desire to play the drums with unrestrained enthusiasm.
A Global Journey of Performance
Debuting at the Berlin Arts Festival in 1981, Kodo has since performed over 7,000 times in 53 countries. The “One Earth Tour,” featuring diverse cultures and lifestyles, has resonated in 4,200 performances worldwide.
Kodo’s influence extends beyond theaters, with outreach to schools, collaborations with various artists, and participation in international events.
Advocating Cultural Exchange
Beyond stage performances, Kodo has been at the forefront of cultural exchange and regional development. They co-host the international art festival “Earth Celebration” in collaboration with Sado City, fostering international connections and contributing to regional growth.
The media has lauded it as “Japan’s most cutting-edge world music event.” In recognition of their efforts, they have received prestigious awards, including the Tiffany Foundation Award for Traditional Culture.