A New Way to Choose Smartphones
In a game-changing move, Geo Store Co., Ltd., a Nagoya City-based subsidiary of Geo Co., Ltd., has appointed Nao Asahi as the face of their latest TV commercial campaign, titled “Smartphone Selection Reform,” set to air nationwide from October 2nd.
Asahi, making her second appearance since last year, introduces viewers to an innovative way of choosing a smartphone from a diverse range of reusable models. The ad also emphasizes the immediate usability of these smartphones, highlighting the unique allure of GEO’s offerings.
A Web Commercial for Direct Engagement
Simultaneously, a web commercial featuring Asahi will be released, allowing her to interact directly with viewers through their smartphones. Asahi passionately extols the virtues of “good reuse” when it comes to smartphones, highlighting GEO’s extensive selection of high-quality reused models and the user-friendly switching process. Expect Asahi’s dynamic presentation to leap off your screens.
Nao Asahi’s Call for Smartphone Reform
In the “Reforming the way we choose smartphones” edition, Asahi urges a transformation in smartphone selection, specifically advocating for the adoption of reused smartphones. GEO, renowned for having the largest number of reused smartphone stores, boldly asserts that the time has come to rethink how we choose our smartphones.
The ad’s catchy message assures viewers that they can discover their preferred model from a broad spectrum of choices and use it immediately upon purchase. Asahi’s energetic delivery adds a compelling dimension to this message.
Asahi’s Passionate Advocacy for “Good Reuse”
The web commercial, scheduled for the same release date, features Asahi’s familiarity with user’s smartphones. Here, she directly presents the concept of “good reuse” for smartphones, highlighting GEO’s extensive collection of high-quality reused models and the straightforward switching process. Asahi’s enthusiastic presentation promises to captivate audiences, making her message all the more persuasive.
Insights from Nao Asahi
An Impactful Year of Reused Smartphone Commercials
In an interview, Asahi reflects on her second year of endorsing reused smartphones, following her debut last year. She shares that her co-stars occasionally approach her with excitement, having seen the GEO commercials, sparking lively conversations. Asahi recognizes the remarkable influence of these commercials in shaping consumer perception.
A New Commercial Theme: “Reforming Smartphone Selection”
Asahi expresses her excitement about the new commercial theme centered around “Reforming the way we choose smartphones.” She eagerly anticipates the final outcome, remarking on the alternative shooting style compared to the previous year, which she believes will provide an enjoyable viewing experience for everyone.
Fine-Tuning Her Presentation
Asahi reveals her focus on improving her vocal delivery, acknowledging that GEO commercials demand more vocal energy than her everyday life. She aimed to ensure that her message was conveyed effectively and comprehensibly to the audience.
The Allure of GEO
When asked about the appeal of GEO, Asahi expressed her gratitude for the opportunity to represent the brand. She finds it enthralling to explore GEO stores, akin to going on a treasure hunt, where new discoveries await at every turn. She warmly invites everyone to visit GEO and experience these delightful encounters.
Benefits of Reused Smartphones
Asahi highlights the immediate usability of reused smartphones as a key attraction. Unlike the perceived hassle of purchasing a new mobile phone, the ability to acquire and use a device on the spot is both convenient and appealing.
The Value of Warranty and Product Check
Regarding the web video’s focus on “good reuse,” Asahi underscores the peace of mind that comes with a warranty for reused smartphones. She also emphasizes the value of being able to personally inspect the product’s functionality, instilling confidence in buyers.
Nostalgia and Gratitude for GEO
Asahi shares a nostalgic memory of visiting GEO with her sister during their childhood and purchasing game software. She expresses profound gratitude for being featured in GEO’s commercial and witnessing posters of herself in stores.
Family Reaction to the Commercial
Even her parents, Asahi discloses, express amazement at her commercial appearances. She considers it a miraculous opportunity to feature in a commercial for a place she frequents and eagerly anticipates future collaborations.
Details About the Commercial
The TV commercial, titled “Smartphone purchasing reform,” is set to air nationwide for 15 seconds, starting from October 2, 2023 (Monday). Asahi takes center stage in this performance, captivating viewers with her compelling presentation.
A Glimpse of the Web Commercial
The web commercial, also releasing on October 2, 2023 (Monday), features Asahi in the “Rich Lineup” edition, the “Great Price” edition, the “Quality and Guarantee of Batteries, etc.” edition, and the “Easy transfer/procedure” edition. Asahi’s energetic presence promises to make an impact.
GEO’s Remarkable Reused Smartphone Reach
Geo, boasting a network of over 1,000 stores nationwide, has a remarkable presence in the world of reused smartphones. The company handles the highest number of reused smartphones in the industry, with over 5 million units purchased. With plans for further expansion, GEO aims to solidify its position as Japan’s largest retailer specializing in reused smartphones.
Sources: THX News & Geo Co., Ltd.
