Bays Consulting, an analytics company renowned for its approach of using ‘maths, not magic’ to solve data challenges, recently embarked on a project that has significantly shifted its trajectory. Their collaboration with the Accelerated Capability Environment (ACE) on a government commission to model crowd behavior in emergencies marks a pivotal moment in their story.
The Genesis of Innovation
Beyond the Commission: A Spark of Curiosity
After completing their initial work with ACE, the Bays team, driven by curiosity, sought permission from founder Sophie Carr to further develop their concept. Starting from scratch due to Crown copyright restrictions, they embarked on an exploratory journey fueled by internal investment, without the allure of external funding.
A Novel Solution Emerges
Leveraging Internal Research for Client Benefit
When a subsequent tender opportunity arose from ACE, Bays Consulting was ready with an innovative solution. Dr. Carr described how their internal efforts had advanced their capabilities, offering their client a more sophisticated tool, thus transforming their investment into a mutually beneficial partnership.
A Groundbreaking Tool for Crowd Management
Enhancing Safety and Understanding through Advanced Simulation
This collaboration resulted in a 2D cellular model, a tool of great interest to event operators, responders, and policymakers. This tool, now an intellectual property of Bays Consulting, provides detailed insights into crowd movements and behaviors, offering a scalable solution for risk and crowd management across various venues.
The Opportunity of a Lifetime
Intellectual Property: A Game Changer for Company Growth
Dr. Carr highlights the significance of retaining the intellectual property of this new tool, emphasizing its transformative impact on the company. This development has not only changed the company’s product and service offerings but also solidified its reputation in the field of data analytics and crowd simulation.
The Journey with ACE: A Catalyst for Growth
Collaborations and Community within the ACE Framework
Reflecting on their experience with ACE, Dr. Carr acknowledges the unique opportunities presented by the ACE framework. The ability to engage in diverse, fast-paced projects and collaborate with larger entities has expanded Bays Consulting’s network and reputation, paving the way for new ventures and collaborations.
Looking to the Future
From Redundancy to Revolutionizing Data Analysis
Tracing back to its founding in 2009, Bays Consulting has navigated a path of steady growth and innovation. From securing grants to pivotal work during the pandemic, their journey with ACE marks a new chapter of opportunity and expansion, demonstrating the transformative power of innovative thinking and strategic partnerships in the world of data analytics.
Sources: THX News, Accelerated Capability Environment & Home Office.
