A Landmark Collaboration
In a significant move to combat human trafficking, the Department of Homeland Security (DHS) Blue Campaign has joined forces with Lyft, Inc. Moreover, this pioneering partnership introduces a tutorial program designed to empower rideshare drivers across the United States and Canada with the knowledge to detect and prevent human trafficking.
Additionally, this collaboration marks a first-of-its-kind initiative, with Lyft featuring the Blue Campaign’s resources within its driver-only in-app Learning Center.
The Power of Education and Awareness
Secretary of Homeland Security Alejandro N. Mayorkas emphasized the necessity of a unified effort to illuminate the dark world of human trafficking. Moreover, the new partnership with Lyft underscores the importance of private sector engagement and targeted training in the fight against this crime.
Furthermore, Lyft drivers, who interact with millions of passengers annually, will now be equipped to identify potential trafficking situations and take steps to disrupt these activities effectively.
Lyft’s Commitment to Safety
Echoing the sentiment, Lyft CEO David Risher highlighted the company’s zero-tolerance policy towards human trafficking.
David Risher said:
“Human trafficking — the illegal exploitation of a person — is a heinous crime. We have zero tolerance for it,”
“We’re proud to partner with DHS’s Blue Campaign to raise awareness on the issue, so the one million people who drive on the Lyft platform can recognize and report it when they see it.”
Super Bowl 2024
As a major activation of this partnership, Lyft will alert drivers in the Las Vegas area during Super Bowl 2024. This effort is particularly crucial during large events, where the risk of human trafficking can increase due to the influx of people and the anonymity provided by such gatherings. Through timely education and awareness, Lyft aims to mitigate these risks and safeguard vulnerable individuals.
The Blue Campaign
The Campaign, run by the DHS Center for Countering Human Trafficking (CCHT), serves as a national public awareness campaign. Its mission is to educate the public, law enforcement, and industry partners on recognizing human trafficking indicators and responding appropriately.
Additionally, this partnership with Lyft expands the campaign’s reach, furthering its mission to prevent human trafficking and protect victims.
A Unified Front Against Human Trafficking
This collaboration between Lyft and the DHS Blue Campaign represents a critical step forward in the global fight against human trafficking. By harnessing the collective power of government initiatives and private sector resources, this partnership aims to create a safer environment for all.
Moreover, through education, awareness, and action, Lyft drivers are now at the forefront of detecting and preventing human trafficking, showcasing how community involvement can make a significant impact.