Show Racism the Red Card: Football's Impact on Inclusion

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Prime Minister Keir Starmer hosted a reception at 10 Downing Street for the charity Show Racism the Red Card on June 2, 2025, celebrating nearly three decades of using football to combat racism and promote inclusion.

The event underscored the charity’s impact on 1.3 million people and emphasized ongoing efforts against racism.

Football as a Catalyst for Social Change

Show Racism the Red Card has effectively leveraged football’s popularity to reach over 1.3 million individuals through educational programs in schools, workplaces, and stadiums across the UK.

This initiative aims to tackle racism and foster a more inclusive society by harnessing football’s unifying power.

Personal Narratives Highlighted

During the reception, Prime Minister Starmer shared stories like that of Shaka Hislop, a former Newcastle goalkeeper who experienced racism firsthand but also witnessed how football could change attitudes and unite communities.

These personal accounts underscore the transformative potential of sport in addressing societal issues.

Addressing Recent Challenges

The Prime Minister referenced incidents such as the racist abuse faced by England players during the 2021 Euros as reminders of ongoing challenges in combating racism.

He stressed that while progress has been made, continued vigilance is necessary to ensure safe and inclusive environments for all.

Community Investment: A Path Forward

Investing in grassroots football facilities can rebuild social fabric.
Youth opportunities through sports can reduce reoffending rates.
Initiatives like Dirt Is Good promote girls’ participation in sports.
The Twinning Project uses football to foster community engagement.

A Government Committed to Service

Starmer emphasized that Downing Street should be a welcoming place for all citizens to influence policy.

He encouraged stakeholders to push for further progress in tackling racism and promoting inclusion, highlighting government support for initiatives that strengthen community pride and opportunity.

Full Speech by The UK Prime Minister

“Thank you, Shaka [Hislop] and thank you for all that you’ve done and all that you have inspired—because to look out here so many years after the instant you described a moment ago and see so many people who’ve contributed to this really important campaign and cause—must be inspiring for you. It’s certainly inspiring for us with this great charity, Show Racism the Red Card.

And as you said, it was almost 30 years ago now from that moment in the petrol station near Saint James’s Park, where you were facing appalling racism and abuse. I think a moment ago you told me you’d just got married.

You were newly married, simply stopping to fill up the car, facing that abuse until the perpetrators realised that the person they were targeting was the Newcastle goalkeeper that they so admired. In that moment, they changed completely and you saw the power of football with that—to change our country—and were determined to seize it and to build something better out of that moment.

The way Shaka put it to me just now was that at 100 yards he faced racism and hatred; at 100 feet, when people were closer, he experienced friendship and a wanting to have his autograph. That, I think, has driven you—this sense that if we can pull people closer and act in that way, the power of doing so is phenomenal.

In that particular case, it was the very same individual whose behaviour changed in a very short period of time. And here we are, years later, in Downing Street, and it is my privilege to be able to host you and to host everybody here in this garden with a charity that has reached 1.3 million people.

And not just the work that’s been done in football grounds themselves, but in schools, in workplaces, and stadiums across the country.

And of course, with so many others that have joined this mission—all of those that are here tonight, but many other people who can’t be here this evening—have played a huge part as well. And we say thanks to them.

We’ve got pioneers like Trevor Sinclair, Anita Asante, Richard Offiong, and Chris Hughton here today. We’re so special. Thank you to all of them and people across the football world, all doing so much in their own right to support this cause.

So not just on behalf of myself as Prime Minister, but on behalf of the whole country, I’d like to say a huge thank you. And when I say the whole country, I always remind myself that it’s a privilege to stand here, and there are millions of people who would love to stand here this evening and say thank you to you for all that you have done.

I say that as Prime Minister, but I say it on behalf of all the people who would love to stand here and say hello to you and say thank you to you—people whose lives have been affected. As you said, Shaka, the people who you won’t even know, won’t ever meet, but whose lives have been changed by the work that has been done.

And that’s the power of inspiration—reaching beyond the immediate and bringing other people in behind this important work and using the power of football to fight racism and build a better, more inclusive Britain.

And there’s only one further step tonight that we need to take. I’ve been determined to do it for a long time, which is to put some five-a-side goals back here.

I’m a season ticket holder, go to football now, but I’ve been going for many years like other people here. And I do remember when going to football was a very different experience than it is today, especially for fans and players from certain communities, it was a very different experience.

And I remember that as a fan watching football week in, week out. So yes, we celebrate today how far we’ve come—and we should—but it is also a call to action because we know we’ve got to go further. And we can’t be complacent, even within football itself.

Never forget, it was only four years ago, in the summer of 2021, when those young England stars faced appalling abuse after that penalty shootout against Italy in the finals of the Euros.

But yet that team, after that experience, I can still remember the players going up to take those penalties and the aftermath. And then the outpouring of hatred, vitriol, abuse that came, which I think was shocking for them—certainly shocking for all of us, including for me—because just as we think that we’ve made great strides forward, there’s a brutal reminder: not so fast. Don’t be complacent.

And yet that team, those young players, supported by Gareth, stood up and showed real leadership in the face of that hatred and that abuse.

They used the honour of representing our country in our national game to help us build a better nation, a more inclusive nation, and to make us proud of our national identity, of who we are and what we stand for. And that was a brilliant response to what happened just four years ago and enabled us to bring the country together through that shared emotion of football.

And that’s the power of football that we’re all here to harness today, because it doesn’t matter who you are, where you come from, what you do for a living—the basic joy of stepping onto a pitch and kicking a ball is deep in our humanity. And I say this from personal experience: football is for everyone.

There’s something special about stepping onto the pitch where almost everything else falls away, and it just depends on you and your teammates around you. And it’s a reminder of the power of football and that football is for everyone.

Even for me, I am unashamedly ambitious about how we can use the unifying power of football to educate, as you are doing, to fight discrimination, bring our communities together, and promote health and fitness.

And it really gives people a leg up with skills, employability, and confidence. And for young people, to my mind, confidence is probably the number one most valuable thing in whatever they do—the confidence it gives and the way that football contributes to all of that. And many of you here are leading the way with that, including many of our football clubs.

But just to take some examples that I’ve seen from Arsenal: David Dein pioneering the Twinning Project, using football to reduce reoffending. What a brilliant project that is—to go into prisons and to work with young people to give them a chance when they come out of not going back into prison in the future through the Twinning Project.

The Dirt Is Good campaign—tackling the stigma of stains on clothes and bringing down the barriers that have stopped girls playing sport for too long. And how far have we come because of campaigns like that with our women’s football, which has gone through massive strides in the last few years.

And the support of Adidas to create new local pitches for people from all backgrounds to come and play, including in my own constituency—what a valuable contribution.

Because that gives sport to children and young people who wouldn’t otherwise have it and gives them the chance not to be mucking about on the streets doing other things which wouldn’t do them any good in the long term.

And they’re just examples. But I’m determined we can do so much more so that in each place there’s the pride that comes with football, the facilities and opportunities for everyone to play. Because investing in high-quality grassroots facilities in our communities can rebuild the social fabric of our country.

We have our big clubs, and we have clubs across the whole of the country. And the pride in place of the local club is huge. The power of that to bring young people into the facilities is huge. And just look at any of the playoffs at Wembley. The whole town wants to go to support their community.

Something comes out that is bigger than football, and that’s the pride of place that football showcases.

And so here we are in the Number 10 garden to talk about how we use football to change our country for the better. On my first day as Prime Minister, I stood on the other side of this building, outside on the steps of Downing Street, and said that we would be a government of service.

And that means that this is my place of work. It’s also where I live, incidentally. But it also belongs to you. And I want you to feel a sense of this. It’s not a privilege to be here in this garden, because if we’re the government of service, then we’re in your service.

And therefore, this is a place to which you’re entitled to come—not just privileged to come. And I want you to feel a real sense that this is my workplace.

But in a sense, today I want it to feel like your workplace as well. You’re not just invited to be here—you are entitled to be here, and you’re welcome. And to put your fingerprints on the work of this government—it’s very important that you push us and tell us what else we should be doing.

You have the right, given everything you have already contributed, to tell us what else we should do—to put your fingerprints on the next policy, to make sure that we together shape a better future. And what an inspiring group of people to be able to do this here in this garden.

Thank you for coming. Let’s show racism the red card and use football to help deliver the change this country needs.

Thank you so much.”