FIFA announced today that all the live match stadiums will not be allowed to sell alcohol and the only way fans can get a drink is from outside sources. This statement has not been well received by fans with many quoting a previous ban in Brazil 2014 being overturned by FIFA through threats of legal action.
The official sponsor Budweiser initially posted on social media,
‘Well, this is awkward’
Before later taking down the comment. Their investment is estimated at $75M and not having their alcoholic drinks on sale in the venues is sure to effect their marketing campaign. Only time will tell how they will handle this situation with FIFA.
Official FIFA Statement.
“Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters. There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums. Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans. The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022™️.”
Sources: Twitter, Nouvelles THX & AP.