Māori cultural festival delivers significant economic impact
The world’s premier kapa haka festival, Te Matatini, is set to provide a major economic boost for Taranaki, according to Arts Minister Paul Goldsmith and Māori Development Minister Tama Potaka.
The festival, running from February 25 to March 1, will see 55 groups perform in the Bowl of Brooklands at Pukekura Park, attracting tens of thousands of attendees and an estimated 2.5 million viewers online and on TV.
Economic Growth and Cultural Significance
Minister Tama Potaka, who attended the opening pōwhiri at Yarrow Stadium in Ngāmotu – New Plymouth, emphasized the cultural and economic significance of Te Matatini.
- Tens of thousands of visitors are expected to contribute millions to the local economy.
- Industries such as hospitality, accommodation, and retail will see increased demand.
- The festival celebrates the role of kapa haka in preserving and revitalizing Te Reo Māori.
“We’re here witnessing the Olympics of kapa haka. This event strengthens our cultural heritage while significantly benefiting local businesses,”
Minister Potaka said.
Government Investment in Kapa Haka Development
As part of Budget 2024, the Government allocated $48.7 million over three years to support Te Matatini and regional kapa haka initiatives.
- The funding enhances the regional kapa haka model, empowering communities to grow the art form.
- It ensures the continued success of the biennial national festival.
- Increased resources help sustain kapa haka as a vital component of New Zealand’s cultural identity.
Past Success and The Future Outlook
The 2023 Te Matatini festival in Auckland attracted over 70,000 attendees and contributed at least $22 million to the city’s economy. With similar expectations for Taranaki, businesses are gearing up for a surge in tourism and commerce.
“This festival’s impact extends beyond performance—it brings communities together and bolsters economic growth,”
Minister Goldsmith noted.
Minister Goldsmith will attend the event on Friday and Saturday to witness the celebrations firsthand.
Te Matatini’s Impact at a Glance
| Year | Location | Attendance | Economic Contribution |
|---|---|---|---|
| 2023 | Auckland | 70,000+ | $22 million |
| 2025 | Taranaki | Expected Tens of Thousands | Estimated Tens of Millions |
What’s Next for Te Matatini?
As Te Matatini continues to thrive, New Zealand’s commitment to kapa haka remains strong.
The government’s investment and the enthusiasm of performers and spectators ensure that this cultural festival will continue to grow, fostering both economic and cultural prosperity nationwide.
Sources: New Zealand Government, Arts, Culture and Heritage, and Māori Development.
