A prominent Guangdong-based electronics manufacturer, known for its production of headphones, Bluetooth speakers, drivers, and intelligent devices, is advancing with the second phase of its expansion project in the Philippines.
Charles Wu, Chairman and Founder of Shenzhen Grandsun, announced this development during a meeting with Dr. Ceferino Rodolfo, Undersecretary of the Department of Trade and Industry (DTI) and Managing Head of the Board of Investments (BOI), held in Zhaoqing City.
Building a Strong Supply Chain
Shenzhen Grandsun, one of the Chinese companies that participated in a roundtable meeting with President Ferdinand R. Marcos Jr. during his state visit to China last January, is taking steps to create a more robust supply chain. This initiative aims to encourage the company’s suppliers to establish a complementary presence in the Philippines, ensuring a seamless flow of resources and materials.
Model for Future
Chinese Investment Undersecretary Rodolfo noted that Shenzhen Grandsun’s presence in the Philippines sets a positive example for other potential Chinese investors. This collaboration demonstrates how a top Chinese OEM and original brand manufacturer can work alongside Filipino talent to meet the increasing global demands of their customers, especially from the EU and the US.
Expressing Gratitude and Long-Term Plans
During the meeting in Zhaoqing, Undersecretary Rodolfo expressed the DTI-BOI’s gratitude to Shenzhen Grandsun for its confidence in doing business in the Philippines, even during the pandemic. He also commended the company’s long-term commitment to expanding its audio equipment manufacturing business in the Philippines.
This commitment extends to Filipino executives who have played a significant role in the company’s growth over the past 26 years at its Chinese headquarters.
Fostering City Relations
In addition to the discussions with Shenzhen Grandsun, Undersecretary Rodolfo met with Zhaoqing Mayor Xu Xiaoxiong. The mayor praised the Philippines for its commitment to building relations with the city, where Shenzhen Grandsun is also expanding its manufacturing operations. Zhaoqing is becoming a hub for various industries, including food and beverage, agriculture, mining, new energy vehicles (NEV), and parts manufacturing.
Expanding Production and Investment
In an important update, Wu confirmed that Grandsun Advanced Electronics (Philippines) Co. Inc. (GAEPCI), which initiated headphone production at the LIMA facility in Batangas during the pandemic, is now operating at full capacity.
Furthermore, two new factories are set to open in the Philippines by the end of 2025. These additional facilities will cater to the increased production required for Shenzhen Grandsun’s speakers, serving the US and European markets.
Growing Investments and Job Opportunities
With the completion of Shenzhen Grandsun’s four audio devices’ (headphones) production facilities in the Philippines this year, the total investment by the Guangdong-based company in the country is expected to exceed PHP3 Billion. Employment opportunities are also on the rise, with an estimated 1,000 employees by the end of 2023. The company aims to provide 8,000 jobs in the Philippines by 2028.
Global Recognition and Awards
Shenzhen Grandsun has earned its reputation as a global leader in audio technology and design. The company was ranked 7th globally on the Global Smart Headphone Invention Patent Ranking, surpassing major players like LG and Huawei. It has also received over 70 international awards since 2015, including prestigious honors such as the CES Innovation Awards, Reddot awards (Germany), Good Design Award (Japan), Chicago Good Design Award, and the IF Award in Germany.
Advancing Investments
DTI Secretary and BOI Chair Alfredo Pascual highlighted the substantial progress in investment leads generated during President Ferdinand Marcos Jr.’s official visits. In addition to Grandsun’s expansion, they inaugurated Unilever’s Beauty & Wellbeing and Personal Care factory in September, further contributing to economic value-adding activities. The DTI-BOI ensures that these investment leads translate into tangible operations, facilitating their growth and contribution to the Philippine economy.
Sources: THX News & Philippine Information Agency.
