Tucson installed 36 new signs proudly declaring the city as home to America’s Best Mexican Food. A collaboration between City of Tucson and Visit Tucson, inviting residents and visitors to explore culinary landscape.
A Culinary Identity Reinforced
Tucson has long been celebrated for its exceptional Mexican food, earning national recognition as the first U.S. UNESCO City of Gastronomy nearly a decade ago.
This new signage campaign expands on the America’s Best Mexican Food initiative launched in January, aiming to showcase the city’s deep-rooted culinary traditions while attracting food enthusiasts from across Arizona and beyond.
Felipe Garcia, President and CEO of Visit Tucson, emphasized the cultural significance of this effort:
“Our food isn’t just about the flavors; it’s about honoring traditions passed down through generations. These signs will continue the conversation about Tucson’s amazing Mexican food and share that love with everyone who visits.”
New Signs and a Fresh Experience
The 36 signs replace the former Best 23 Miles of Mexican Food signs, providing a fresh visual presence across the city. They mark Tucson’s commitment to celebrating culinary heritage, inviting locals and tourists on a flavorful food journey.
To enhance this experience, a digital passport allows participants to check in at local Mexican restaurants for a chance to earn rewards.
Kevin Burke, Deputy Director of Tucson’s Office of Economic Initiatives, underscored the city’s dedication to this campaign:
“We take immense pride in our history, heritage, and culture. This partnership with Visit Tucson champions our food heritage, benefiting both residents and visitors.”
Explore Tucson’s Vibrant Food Trail
Tucson’s food trail highlights local gems like El Charro Café, known for popularizing the chimichanga, and Mi Nidito, famous for its hearty President’s Plate.
Visitors can also enjoy unique dishes like the Sonoran hot dog at El Guero Canelo or contemporary takes on Mexican cuisine at BOCA.
Mexican Food Trail Highlights
Restaurant |
Notable Dish |
Year Established |
|---|---|---|
| El Charro Café | Chimichanga | 1922 |
| Mi Nidito | President’s Plate | 1952 |
| El Guero Canelo | Sonoran Hot Dog | 1993 |
| BOCA | Grilled Shrimp Tacos | 2010 |
Get Involved and Taste the Tradition
Tucson’s rich culinary scene is more than a meal; it’s a celebration of history and culture. The digital food trail offers an engaging way to explore and taste these traditions.
Experience Tucson’s Mexican food legacy, a journey you won’t want to miss, whether local or visitor.
For more information, visit America’s Best Mexican Food.
Sources: THX News, Visit Tucson & City of Tucson.
